Opportunity:
My creative opportunity is designed to create a different bus lane to on the side of the road to help decrease traffic around the University of Florida campus. People are always complaining about the horrendous traffic around campus because of the many cars, scooters, and most importantly busses. The bus system that works with UF campus works in a way where the bus stops traffic in the lane to drop off or pick up people. This completely disrupts the flow of traffic because everyone behind the bus has to stop and wait. On the busier roads like Museum, 13th, and University Ave the traffic can be very bad in the afternoon. This causes people to be late for class unexpectedly which is obviously a huge concern. My design would help the community by primarily targeting students, but also the faculty and anyone else who may be in Gainesville.
This is a huge potential opportunity because it would solve an issue that many students are faced with, but with that being said it would need a lot of support dealing with financial and community support. It has the ability to do that because of how helpful it would be for everyone. The idea of introducing a third lane for busses to the right of the normal lane would provide speedy drop-off and pick up for everyone using the bus system. This idea will be open for as long as people use buses as a method of transportation. It is safe to say that will be a long ways ahead so the time for this to be implemented does not affect the idea. Right now customers are not doing much to solve this issue. They have to leave much earlier than they should to get to class because of the ridiculous traffic. The customers will be loyal to this if it becomes a reality because they will realize how much faster they can commute compared to waiting in traffic every time they try to use the roads.
Innovation:
The big idea here is to decrease traffic by adding a third lane to the street for buses only. This lane would be placed to the right of the normal lane and would only be used by busses so that it would remove them from the real road. This gives cars and scooters much faster routes on the roads that allow them to move quickly. It would get rid of the annoying instances of waiting behind a bus as people get off and then get on when you have class in 5 minutes. The monetary side of this would be figuring out a method to universally pay for the road as it would serve the needs of everyone. Also to make the cost to use the bus system slightly more expensive in the tuition fees because it will dramatically help the traffic. This is a very important part of our potential success so my team has to figure this out.
Venture Concept:
This concept will lower the traffic that is seen on the roads of campus. Customers will enjoy the concept of the idea because it is unique and has more positives than negative. Everyone will enjoy not having to leave extra early in order to arrive somewhere and now can plan their day more effectively. There are no competitors that want to do something like this, but rather the bus system themselves may try to hamper this. On one side they could really enjoy the idea because it would help them too. This would allow them to move people much faster and efficiently than ever before and they do not have to be bothered by other vehicles in their lane. On the other hand, they may complain about fixing something that is not broken, but the matter of the fact is that it needs to be changed. The price of this is still to be determined because it needs more research to find a perfect price that would capture the interests of the general public. If it is too high then it could turn people off to the idea and we could lose our chance at success. I would organize this business as a college traffic integration team because it would begin at UF and then possibly move onto more schools that share the same problem. This idea has a lot of potentials and with the right pieces in place, it could be a great success.
2. After reading the feedback from my first venture concept it helped me create this one. I received a lot of good feedback that said they liked the idea of including a possible third bus lane. Another said they enjoyed how I expanded on the first venture idea concept and did not cross relate anything which I thought was a good comment. Also, I received some good feedback when someone said that my secret sauce could be the bus routes that are taken. This was different than what I initially wrote but I like this feedback because it gives me another perspective on the idea. I think it is good to get different ideas from people because positive feedback all the time is not good because it will help improve the business.
3. In this second venture concept, I changed some smaller things in each to help make my idea clearer and provide the readers with a good understanding of what I am trying to accomplish. My concept was solid from the first time around so I did not have to do a lot of concept changes which is good, but I still had to change it to make it a stronger venture concept idea. I received some positive feedback so I wanted to keep the heart of soul of my original idea to keep the essence of the business idea.
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