Friday, March 15, 2019

18A - Create a Customer Avatar





My ideal customer is a 18-22 year old college student.  For issues like traffic around and on campus the person who is affected the most is a college student.  My customer is a fan of sports and hanging out with friends during his time outside of class.  The car he drives is a grey Honda Accord that is fuel efficient and should be a perfect fit for a college.  It has not been as efficient as it should be considering the backup of traffic which ultimately wastes fuel.  His favorite shows to watch on TV include ESPN and Comedy Central, but he usually watches Netflix or HBO Go.  He does not have any children right now, but definitely sees himself with a family after he graduates college.  

I have a lot in common with my avatar because I am a college student as well.  It is not a coincidence because I suffer from the same problem that many students face.  I know I would have trouble maneuvering around campus if I had a car, so I have to use a scooter to be the fastest as possible.  My avatar pretty much describes me, but that is still common for a college student.





















2 comments:

  1. My template is very similar to yours, Ian. Since both of our issues are heavily related to college students, it makes sense that we would have avatars that have comparable descriptions. I also agree that it is completely not a coincidence, it makes complete sense that I would have a lot in common with the person I am serving since it is something that I want.

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  2. Hello Ian! I am one of those college students that struggles with traffic around campus sometimes. I avoid driving to campus so I usually board to it. Getting rid of traffic around campus would be very beneficial not only by saving fuel but it would also be good for the environment by reducing car emissions.

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