Thursday, February 28, 2019

15A- Figuring out Buyer Behavior

Three Interviews about Limiting Traffic around UF campus

1. My first interviewee was a sophomore male at UF.  After asking him a series of different questions about my idea he gave back some interesting feedback.  The alternative evaluation for him was regarding the price. If a way to limit traffic was implemented he said that it depended on how much it would cost for people to be able to be a part of the group that can skip by other vehicles.   He also stated that the quality must be great if he is going to be willing to invest in this service of another lane.  It seems these are the two things that are most important to him.  He would have to use a credit card or cash to pay for the service via online services, which is expected and not an issue.

2. My second interview was a girl who is a junior.  She said that she would not pay for a service to increase the lane because she thinks it is a waste of her money.  She stated that she would rather walk or use the bike to try to bypass the traffic jams.  It seems like the price is the biggest obstacle for her.  In her case, since she was not liking this idea at all, it makes sense that she would not buy this product anywhere.

3. The third interview was a sophomore male that was very supportive of this idea.  He loved adding a bus lane or a third lane for cars.  He said quality and style is his main concern and that money is not an issue for him as long as he can effectively save his time moving through/around campus.  This person wants a nicely done way to make traffic less bad.  He said he was definitely able to pay online via credit card.


Conclusions:
All in all, it seems that the idea of road expansion would be a good idea for most people.  Out of all the people I have interviewed regarding this subject, I have gotten a much larger amount of people that support this rather than dislike.  I believe as long as the idea is carried out efficiently and effectively then there should be no problem.  It would also be smart if UF could fund this or at least help pay a majority since these students do not have money to spend on roads (although they will if needed).




2 comments:

  1. Hi Ian! The information that you got from your interviews is interesting. I understand why each person said what they said. My views align the most with the third person you interviewed. I would also be willing to pay for this product because I would save money in gas from not sitting in traffic and I would also save time.

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  2. Hello Ian! I think that funding would be the biggest issue you would run into while doing this project. I do not think UF would be on board with funding roads outside of campus. I believe it would be more of a city issue. I on the other hand am on board with the idea because the traffic around campus is awful. Great post Ian!

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